Special Occasions
Campaign


The Lauren Ralph Lauren Special Occasions Collection was an initiative to provide men and boys with a solution for coordinated outfits for all special occasions. I was excited to lead the creation of numerous creative marketing assets and collaborate closely with licensors, internal stakeholders, and the team at Macy's.

Role

Graphic Designer / UI Designer

Objective

Launch a comprehensive digital and in-store marketing campaign to promote the Special Occasions collection.

Key Features:

  • Creation of web assets, social media content, and banners in collaboration with Macys.com

  • Development of engaging direct mail pieces and email marketing campaigns

  • Custom product pools in Macy's e-commerce platform for personalized shopping experiences

  • Production of Pinterest, Instagram and Facebook ads targeting specific demographics

  • Collaboration on BuzzFeed quizzes to drive brand awareness and engagement

  • Design of an interactive app displayed in Macy's stores nationwide

  • Design and distribution of an in-stock swatch book showcased in all Macy's stores in the US

Design Approach:

We prioritized creating compelling content across diverse channels to drive sales. This involved extensive collaboration with internal stakeholders to ensure that the designs resonated with customers while maintaining brand consistency across the board.

Outcomes:

The campaign resulted in a significant boost in sales, establishing the line as one of the company's most successful programs to date. The comprehensive digital marketing efforts effectively drove conversions, contributing to the brand's overall success.

Next Project:

CAMPAIGN SHOOTS